As life has changed in dramatic and unexpected ways this year, New Yorkers have once again shown the world our trademark resilience.

All In NYC is a revitalization campaign that seeks to capture the infinite experiences of life in the five boroughs and the immutable spirit of the people who live here. This is an invitation to all New Yorkers—and New Yorkers at heart—to show their love for this city as we begin our inevitable revival.

As a contributor to the City’s infinite experiences, you can own this message and give it the momentum it deserves. Below is everything you need to take part in our campaign.